Your Listings are the lifeblood of your site
When people are in the phase of buying a home where they are seeking a new community, of times listings can say as much about the lifestyle of a community as paragraphs of text. Honestly, there is much promotion and glossing over of negatives in almost all information about communities presented on most websites. However, if the homes in a neighborhood are not well kept, or cared for it will show in the listing photographs. Ok, well there are bad mls photos but honestly, if you take your time and actually think about the photos as they appear online then your photos should be a fair representation.
Once you have taken your listing, and added it to your website, just letting your listing sit there and wait for eyeballs to come to the page is not a successful venture. To multiply the amount of people viewing your listing you need to use listing websites to expose your listing. Here’s a recent post about, well, Postlets that lets you send your listing out to multiple services. Here’s a real estate web 2.0 map of sites where you can submit your listings. Be aware some do require a license number, others are just for FSBO homes.